Legal Information

Privacy Policy

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Daily Sutra × KraftedKey (collectively “we”, “us”, or “the Brands”) operate this website and online store to offer curated premium apparel, accessories, and related services (the “Services”). This Privacy Policy explains what personal information we collect, how we use and share it, and the choices and rights available to you. By using our Services, you acknowledge that you have read and understood this policy.

Reservation of Rights

KraftedKey expressly reserves the right, at its sole and absolute discretion, to update, modify, alter, or replace any part of this Privacy Policy at any time without prior individual notice. It is your responsibility to check our website periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes binding acceptance of those changes.

1. Information We Collect

We collect various categories of personal information to provide you with a seamless and premium shopping experience:

  • Contact Details: Your full name, billing and shipping addresses, phone number, and email address.
  • Account Information: Username, password, style preferences, and comprehensive order history.
  • Payment & Financial Data: Credit/debit card details, UPI mapping, and payment confirmations. Note: Payment data is securely encrypted and processed directly by our authorized payment gateways; we do not store full credit card numbers on our servers.
  • Transaction & Order Data: Items viewed, added to cart, purchased, returned, or exchanged.
  • Communications: Messages, support requests via WhatsApp or email, reviews, and any other content you voluntarily provide when contacting our team.
  • Device & Usage Data: IP address, browser type, device identifiers, operating system, referral source, and interaction metrics.

How We Collect This Information

  • Directly From You: When you create an account, place an order, subscribe to our editorial newsletter, or contact our support team.
  • Automatically: Via cookies, web beacons, and similar tracking technologies when you browse our site.
  • From Service Providers: Through our e-commerce platform (Shopify), shipping partners, and marketing analytics platforms.

2. How We Use & Share Information

Primary Uses

  • To Fulfill Services: Processing orders, managing logistics and shipping, handling returns, and delivering customer support.
  • To Personalize Your Experience: Remembering your sizing and style preferences, recommending relevant products, and analyzing site usage to enhance our interface.
  • For Marketing & Communications: Sending promotional emails, WhatsApp updates, SMS notifications, and displaying personalized advertising based on your interaction with Daily Sutra.
  • For Security: Verifying identities, detecting fraudulent transactions, and protecting our platform and community.
  • For Legal Purposes: Complying with applicable tax and commercial laws, responding to legal requests, and enforcing our Terms of Service.

Information Sharing

We do not sell your personal data. We only share information with trusted third parties to facilitate our operations:

  • Service Providers: Shopify (our core e-commerce engine), secure payment processors, logistics and courier partners, and hosting providers.
  • Marketing Partners: Advertising networks and analytics partners to measure campaign performance and deliver tailored content.
  • Legal & Corporate Entities: When required by law, to enforce our rights, or in connection with a corporate merger, acquisition, or restructuring.

3. Shopify, Third Parties & Data Security

Relationship with Shopify

Our store is built and hosted on the Shopify Inc. platform. Shopify provides us with the online e-commerce infrastructure that allows us to sell our products to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application on secure servers behind a firewall. For more insight, you may also want to read Shopify’s Terms of Service and Privacy Statement.

Security & Retention

We implement strict administrative, technical, and physical safeguards designed to protect your personal information. However, no data transmission over the internet is completely secure. We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

4. Your Rights & Choices

You maintain control over your personal data:

  • Access and Correction: You may request access to, or correction of, the personal information we hold about you.
  • Marketing Opt-Out: You may unsubscribe from our marketing emails or WhatsApp broadcasts at any time by utilizing the "unsubscribe" link or by directly replying to our messages.
  • Cookie Management: You can manage or disable tracking cookies through your personal browser settings.

Our services are not directed to individuals under the age of 16. We do not knowingly collect data from children.

5. Contact Us

If you have any questions regarding this Privacy Policy, wish to exercise your rights, or have a grievance, please contact our team at our headquarters in Malad West, Maharashtra: